Some Canadian writers you haven’t met (yet) – Happy Canada Day 2021

Everybody loves a good book. It’s almost Canada Day, and could there be a better time to discover new Canadian writers?

These writers have very little in common. They are all Canadian. They are all accomplished writers. And they all are generous to other Canadian writers on Twitter. But that’s where the similarities end.

Some people hear the word “writer” and think about novelists. Others think about journalists. But Canadian writers come in all sorts of styles and genres. [Read more…]

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How to gain 100 good quality Twitter followers per day – Part III

If you want followers, it helps to know where to look.

In Part I of this article, we found that you can grow your following by 100 in a single day with a strong account, and we looked at a basic Twitter follow strategy to use. In Part 2, we explored how to use simple math to super-charge that strategy.

Now let’s look at where to find the best accounts where the numbers will work to your advantage. [Read more…]

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How to gain 100 good quality Twitter followers per day – Part II

If you want followers, it helps to follow other accounts with the right numbers. Yes, this is a Twitter math lesson.

In Part I of this article, we found that:

  • It is possible to grow your following by 100 in a single day, but probably not every day.
  • You need a strong account to grow your following by 100 in a single day.
  • There is a basic Twitter follow strategy to use.
  • You need something more to boost your Twitter followers faster.

That “something more” is to play the numbers. This part of the article gives you the step-by-step instructions on how to play those numbers successfully. [Read more…]

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How to gain 100 good quality Twitter followers per day – Part I

If you want followers, it helps to follow others. Here is a step-by-step plan to boost your Twitter followers by following other accounts.

There are three types of people on Twitter:

  • people who scoff at any obsession with follower counts, because only quality counts
  • people who salivate at the thought of more followers, more followers, more followers!
  • people who know that both quality and quantity count – this article is for you

[Read more…]

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The world’s worst marketing letter ever?

Clear communication is critical in every aspect of life. So why would your marketing letter just blow hair in my eyes?

I recently received the email published in the image below. In fact, I received it three times. This is possibly the worst cold email I have ever received – and I have received thousands!

Instead of driving me to take action, the email just blew hair in my eyes.

From a company that is obviously so impressive, you would think they could do better. Let’s take a look at why this email sucks so badly. [Read more…]

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Why values are crucial for small business and personal branding

Every business and every brand has values. The questions are whether you know what yours are and whether you are communicating them to your customers.

Have you ever thought about your brand values? What values do you project?

Although it might not seem obvious, people will decide where to shop based on the values a company projects. As a general rule, people buy from companies that appear:

  • reliable
  • trustworthy
  • community-minded
  • caring about their customers

[Read more…]

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Location marketing – should your building be your logo?

If you have a unique building with a recognizable design, can there be a better logo?

When the National Gallery of Canada’s new home opened in 1988, there was no question that architect Moshe Safdie had created a recognizable centerpiece. At the southeast corner of the building, a towering glass monument rises above everything around, drawing the eye from all corners of the traffic round-about.

It towers above the Great Hall.

In front of the corner tower is a wide space for people to mingle and congregate. On one side is a wide avenue, on the other side a narrow street and a park.

The tower stands out.

That same tower is the museum’s logo. [Read more…]

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How your original research makes great PR and builds your company’s reputation

If you really want to grab the attention of the media, bloggers and influencers, conduct your own original research. Be the source that others quote.

I’ve been meaning to write this post for a while. Several years ago, I noticed a story on choosing airplane seats. Some people like the back. Some prefer the front. Some like the aisle. Some prefer the window.

The data came from an airline. The clever PR folks at the airline had sifted through bookings and determined the exact percentage of people with various preferences. [Read more…]

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Four signs of a professional, credible website that increases conversions

Want more conversions? First you need a credible website. Here are four signs to identify a credible website.

Along the side of a road we pass by frequently, stood a sign: “Flu shot kills.”

The sign was clearly hand-made and the LLs were actually upside-down 77s. It was a Frankenstein sign, put together from pieces found around the yard. For years, it dipped on a slant among unkempt underbrush. In fact, it was in front of a dilapidated house with a messy yard that looked like the scene of those “You might be a redneck…” jokes.

[Read more…]

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Be a blog commenting champion, not a virtual graffiti artist

Blog commenting can be an effective marketing strategy. But far too many people just leave graffiti all over other people’s blogs.

Blog commenting is an undervalued means of marketing by most businesses. No wonder, when you see how many people make such a mess of it.

In fact, most comments I get on my blogs are at worst spam, at best virtual graffiti. Here are a few examples. [Read more…]

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