If you want followers, it helps to know where to look.

In Part I of this article, we found that you can grow your following by 100 in a single day with a strong account, and we looked at a basic Twitter follow strategy to use. In Part 2, we explored how to use simple math to super-charge that strategy.

Now let’s look at where to find the best accounts where the numbers will work to your advantage. [Read more…]

If you want followers, it helps to follow other accounts with the right numbers. Yes, this is a Twitter math lesson.

In Part I of this article, we found that:

• It is possible to grow your following by 100 in a single day, but probably not every day.
• You need a strong account to grow your following by 100 in a single day.
• There is a basic Twitter follow strategy to use.
• You need something more to boost your Twitter followers faster.

That “something more” is to play the numbers. This part of the article gives you the step-by-step instructions on how to play those numbers successfully. [Read more…]

If you want followers, it helps to follow others. Here is a step-by-step plan to boost your Twitter followers by following other accounts.

There are three types of people on Twitter:

• people who scoff at any obsession with follower counts, because only quality counts
• people who salivate at the thought of more followers, more followers, more followers!
• people who know that both quality and quantity count – this article is for you

[Read more…]

Clear communication is critical in every aspect of life, especially to write a marketing letter that converts. So why would your marketing letter just blow hair in my eyes?

I recently received the email published in the image below. In fact, I received it three times. This is possibly the worst cold email I have ever received – and I have received thousands!

Instead of driving me to take action, the email just blew hair in my eyes.

From a company that is obviously so impressive, you would think they could do better. Let’s take a look at why this email sucks so badly. [Read more…]

If you have a unique building with a recognizable design, can there be a better logo?

When the National Gallery of Canada’s new home opened in 1988, there was no question that architect Moshe Safdie had created a recognizable centerpiece. At the southeast corner of the building, a towering glass monument rises above everything around, drawing the eye from all corners of the traffic round-about.

It towers above the Great Hall.

In front of the corner tower is a wide space for people to mingle and congregate. On one side is a wide avenue, on the other side a narrow street and a park.

The tower stands out.

That same tower is the museum’s logo. [Read more…]

If you really want to grab the attention of the media, bloggers and influencers, conduct your own original research. Be the source that others quote.

I’ve been meaning to write this post for a while. Several years ago, I noticed a story on choosing airplane seats. Some people like the back. Some prefer the front. Some like the aisle. Some prefer the window.

The data came from an airline. The clever PR folks at the airline had sifted through bookings and determined the exact percentage of people with various preferences. [Read more…]