If you really want to grab the attention of the media, bloggers and influencers, conduct your own original research. Be the source that others quote.
I’ve been meaning to write this post for a while. Several years ago, I noticed a story on choosing airplane seats. Some people like the back. Some prefer the front. Some like the aisle. Some prefer the window.
The data came from an airline. The clever PR folks at the airline had sifted through bookings and determined the exact percentage of people with various preferences. [Read more…]
