Archives for April 2020

What is the world’s worst marketing letter ever?

Clear communication is critical in every aspect of life, especially to write a marketing letter that converts. So why would your marketing letter just blow hair in my eyes?

I recently received the email published in the image below. In fact, I received it three times. This is possibly the worst cold email I have ever received – and I have received thousands!

Instead of driving me to take action, the email just blew hair in my eyes.

From a company that is obviously so impressive, you would think they could do better. Let’s take a look at why this email sucks so badly. [Read more…]