Canadian ghostwriters and online promoters for hire
Have you ever thought about your brand values? What values do you project?
Although it might not seem obvious, people will decide where to shop based on the values a company projects. As a general rule, people buy from companies that appear:
When the National Gallery of Canada’s new home opened in 1988, there was no question that architect Moshe Safdie had created a recognizable centerpiece. At the southeast corner of the building, a towering glass monument rises above everything around, drawing the eye from all corners of the traffic round-about.
It towers above the Great Hall.
In front of the corner tower is a wide space for people to mingle and congregate. On one side is a wide avenue, on the other side a narrow street and a park.
The tower stands out.
That same tower is the museum’s logo. [Read more…]
I’ve been meaning to write this post for a while. Several years ago, I noticed a story on choosing airplane seats. Some people like the back. Some prefer the front. Some like the aisle. Some prefer the window.
The data came from an airline. The clever PR folks at the airline had sifted through bookings and determined the exact percentage of people with various preferences. [Read more…]
Along the side of a road we pass by frequently, stood a sign: “Flu shot kills.”
The sign was clearly hand-made and the LLs were actually upside-down 77s. It was a Frankenstein sign, put together from pieces found around the yard. For years, it dipped on a slant among unkempt underbrush. In fact, it was in front of a dilapidated house with a messy yard that looked like the scene of those “You might be a redneck…” jokes.
Blog commenting is an undervalued means of marketing by most businesses. No wonder, when you see how many people make such a mess of it.
In fact, most comments I get on my blogs are at worst spam, at best virtual graffiti. Here are a few examples. [Read more…]
Most content on the Internet falls into one of two categories. Either it’s timely or it’s evergreen. [Read more…]
Marketing is evolving. But even as it evolves, there are benchmarks and best practices, tools and processes that are common from one company to another.
Yes, tools and channels evolve, but almost all real estate agents across the continent market in the same way. Almost all pizzarias across the continent market in the same way. Almost all hair salons across the continent market in the same way. [Read more…]
Ghostwriting can be a very rewarding career. If you know how to organize ideas and how to use words to express them, you could be a ghostwriter.
If you are Canadian, there are a few extra reasons why you might want to be a ghostwriter. Let’s look at those, but first let’s look at the reasons why anybody might want to be a ghostwriter. [Read more…]
Canadians speak in plain language. But they often write in…well…convoluted, difficult to read language. This is not unique to Canada, by the way.
The Canada.ca content style guide can help. It gives a lot of great advice on how to write clearer, easier-to-read text.
Like the Canada.ca guide, the Guidelines for Writers and Editors (Digital Design and Resource Authorization Branch) is a digital style guide. That means it is written to respond to how people read on the Internet. [Read more…]
I get easily excited. Generally, I am a pretty quiet, focused person. I spend a lot of time staring at a screen. I spend a lot of time clicking a mouse and tapping on keys. But I also get excited very easily. And that’s the ideal recipe for a ghostwriter.
Let me explain using visual aids. [Read more…]
